Happy New Year!

I don’t normally go in for New Year’s Resolutions much. They invariably get broken after a few weeks or so and you conveniently forget about them so as not to feel guilty.

I’ve made a couple this year – which I honestly intend to keep.

In November last year I published a post on the importance of regularly updating your site/blog. Aside from a few posts about Christmas (an a little rant) I didn’t do much. Now I know I was ill and not really at my computer, but I still could have mentioned the things of real worth that were going on. Such as the new storage facility opened at Movers Transport. Or the upgrades to the Movers quote software – you can now get a quote for transport based on the start and end postcodes. There was no mention of the upcoming e-commerce facility opening soon which will allow you to buy packaging (boxes) and other materials for moving house either.

No mention of the new online booking service which is currently under development for Cardinal Maritime.

Not a word of the new contract win for the National Board of Examiners for Dentistry, or the Dentistry School in Salford.

The other impotant thing I should mention, is that it’s not just the frequency of the updates, but the quality of the content you post. Whilst some people appreciate the off-hand manner in which I write, some even empathised with my little rant it’s of little value to people. What is missing are the articles I originally promised myself I would write. The comments on new technology, legislation, changes in our industry or some useful hints/tips to reward you for taking the time to visit the site.

It not just about what you have won/completed. It’s about adding something useful to the mix. Giving something to your visitors – like a reason to come back!

So, my main resolution is to do just that and I’ll start off with my first tip – try to keep the content interesting to your visitors. Give them a reason to keep coming back. Give them something for free as a reward for taking the time to visit you.

As the phrase goes – a little goes a long way.

All the best for 2009,
Steve